Designing the CDPa visual identity was initially a side project for the Amperity Brand Design team and evolved into an exciting playground for us to create something new.
The Customer Data Professionals Alliance began with a basic goal: establish a community born from the expertise and passion of Amperity’s customer analytics enthusiasts — but positioned to bloom independently. We also didn’t have a name yet.
Our team was challenged to create a name, logo, and graphic system that:
1. …….
Over the course of 5 weeks we established a name and graphic vision for the CDPa that embodies the ideals and ambitions of this growing collective. Here are a few highlights from our process and current system:
The color palette centers around dark environments and rich copper tones to reflect the expertise of our tools, discussions, and collective output. The primary brand accent color, aqua, connects back to Amperity’s brand and adds a bright, cool, and confident feeling to the system.
We look forward to building upon the foundation we’ve established and growing this exciting community of incredibly sharp, passionate, and friendly data professionals.